Digital Media

It is changing the world and We're all here witnessing it

Audio

Podcasts, Audiobooks, Digital radio stations etc are some forms of audio forms of digital media. Audio streaming services such as Spotify, Apple Music, Tidal, Google Music, Amazon Music, Pandora etc are subscribed by millions of people across the world which allows users to listen to a wide range of songs.

How did it benefit companies in the pandemic?
Created podcasts which helped them in marketing their businesses.
Advertising in the middle of streaming songs.

Video

In digital media video streaming refers to watching online video content such as TV series, movies, online videos and live event broadcasts. The rise in popularity of video streaming in this decade can be recognized by the growing number of streaming platforms. Youtube is one of the most popular platforms which hosts billions of videos. Recently the market for OTT platforms such as Netflix, Prime Video, Hotstar etc is increasing rapidly.

How did it benefit companies in the pandemic?
By airing videos and documentaries which helped in increasing the brand awareness of their products and services and also in reaching their target audience.
Many content creators recognized the platform's potential and it’s business models. It became a source of income for many people during covid19 pandemic who were good with video editing skills.

Digital News, E-Books, Blogs and E-Commerce Websites

Importance of written content in digital media can be observed through the increasing popularity of websites such as wikipedia, some personal blogs and also the rise of e-readers who use Kindle, Google Play Books etc. EBooks, Digital magazines and newspapers provide the reading experience of traditionally read printed books, newspapers etc. According to a survey, it is found that approximately 38% of adults in the US read news online.

How did it benefit companies in the pandemic?
When specifically talking regarding this industry some new popular methods like affiliate marketing, digital marketing etc have evolved a lot during pandemic to promote the sales of their brands and the basic funda behind this process is commission.
Everyone started writing blogs, making videos on youtube and many other platforms, writing ebooks and email newsletters so that they could put the ads and earn money, it has really helped a lot to many people during pandemic while they are stuck at home.

Social Media

Today using social media has become a necessary daily activity for all people. Users can connect and interact with other users such as family, friends or even strangers through text messages, videos, photographs, comments and likes to posts etc. Some of the popular social media platforms are facebook, instagram, twitter, reddit, snapchat, quora, linkedin etc.

How did it benefit companies in the pandemic?
On an average daily a person spends about 145 min, which means they are capturing a lot of our time and during covid-19 pandemic, this has created a whole space for new startups, existing companies to promote their products directly to the end users.
One of the reason behind success of many startups, big companies is digital marketing, branding which was only possible through social media platforms like fb, insta, whatsapp etc and addition to this covid-19 has impacted on us a lot in positive and negative ways too.